Apple Became World's Most Valuable Brand by Overtaking Amazon for the First Time since 2016

 Apple Became World's Most Valuable Brand by Overtaking Amazon for the First Time since 2016

Brand Finance announced the most valuable brands of 2021. According to the statements made, Apple became the world's most valuable brand for the first time after 2016. The brand value of the company, which gained 87.4 percent, reached $ 263.4 billion.

Brand Finance, which creates the list of the most valuable brands in the world every year, announced its 2021 data. In the statements made, it was announced that there was a development that closely concerns technology enthusiasts. The reason for this was that the US-based technology giant Apple was at the top for the first time after 2016. The company has finally managed to surpass Amazon, which has been at the top for years.

According to the statements made by Brand Finance, Apple's brand value increased by 87 percent to $ 263.4 billion. This surge allowed Amazon to surpass $ 254 billion in value. As such, Apple has become the most valuable brand of 2021. The first four companies following Apple were Amazon, Google, Microsoft and Samsung, respectively. The least valued among the top five companies was Google with a 1.4 percent increase.

Here are the top 10 most valuable brands of 2021

Brand Finance states that the coronavirus pandemic determines the fate of companies. In this context, with the innovative steps Apple has taken since last year, subscription services have increased the brand value of the company. Similarly, Amazon continued to appreciate thanks to the growing e-commerce industry. According to Brand Finance, the biggest revenue of Google is advertising, and the decrease in advertising levels during the pandemic was one of the factors that reduced the growth of the company.

Tesla became the most valued brand in percentage

Brand Finance's research reveals that Tesla's brand value in 2021 is $ 35 billion. Although this value is small compared to technology giants, Tesla has made history as the most valuable brand of 2021. The company's growth rate was 158 percent. The company that followed Tesla was Alibaba, China's largest e-commerce provider. The company's brand value increased by 100 percent, reaching $ 39.2 billion.

Six of the 10 brands that lost value in the fastest way are aviation companies.

One of the sectors most affected by the coronavirus pandemic was aviation. Consequently, this situation directly affected the ranking of the most valuable brands in the world. In this context, Boeing was the company that lost the most value on the list with 40 percent. Similarly, American Airlines lost 40 percent. Companies such as United Airlines, Delta and Airbus also lost value by around 38 percent, making history.

Another category that Brand Finance draws attention to is the digital world. In this context, Netflix has become the most valuable company among its competitors. The total value of the brand, which was valued by 9 percent, reached $ 24.9 billion. On the other hand, Spotify also crushed its competitors and appeared as the best in its field. The appreciation rate of the platform was 39 percent. However, video game companies such as Electronic Arts, Tencent and Activision Blizzard have also managed to strengthen their place in the list of most valuable brands.